“You are not here merely to make a living. You are here in order to enable the world to live more amply, with greater vision, with a finer spirit of hope and achievement. You are here to enrich the world, and you impoverish yourself if you forget the errand.” – Woodrow Wilson, President of the United States, 1913–1921
Jack Martin Leith originated the term now-to-new to represent a shift from the present situation (Now) to what’s needed instead (New) with the aim of generating maximum value.

Read about Jack Martin Leith

Jack has been on a quest to find holistic, world-enriching ways of creating the new since the 1970s. After discovering Edward de Bono’s work, he journeyed through the realms of creative problem solving, Synectics and co‑creation, eventually finding himself in the land of design thinking.

Timeline of now-to-new approaches

Read about Creative problem solving | Synectics | Co-creation | Design thinking | Agile
But what’s next? What’s out there beyond the horizon? This website showcases Jack’s most fascinating discoveries, reveals some tantalising clues, and provides access to a collection of practical concepts, methods and tools of his own making.
Go to the index

Browse images to identify a now-to-new concept, method or tool to explore further