Now-to-new is about creating that which generates abundant value for others.

Now-to-new work is focused on the end result — the outcome and subsequent value to be generated — rather than the means by which people will accomplish these aims.

NOW stands for current reality, the situation in which we find ourselves at this present moment.

TO represents the means by which the desired result will be accomplished. Now-to-new is not a prescribed method, although this website offers a selection of frameworks, models, methods and tools that can be used by now-to-new practitioners.

NEW signifies the desired result, which is twofold:
1. The new reality you wish to bring into existence.
2. The downstream value it is now possible to generate by virtue of this new reality.

Now-to-new is method and mode independent.

Now-to-new is method independent and embraces the three modes of creating alone (this mode is often ignored or downplayed), creating together (by means of teamwork, collaboration or co‑creation), and helping others create (in an enabling role such as facilitator, coach, teacher or team leader).

Now-to-new indicates a reality change.

When a shift from Now to New has been accomplished, a new reality exists. We are not in Kansas anymore.

Now-to-new is a useful shorthand term and gives rise to a shared understanding.

Now-to-new serves as an umbrella term covering innovation, change and problem solving interventions.

The elephant analogy
Now-to-new ensures that everyone has got hold of the same elephant.

Now-to-new has a dynamic quality that is lacking in alternatives.

As-Is / To-Be, for example.

Now-to-new practitioners often talk about creating rather than innovating, because creating is wider in its embrace.

For example, Jack created this web page, but no one would call it an innovation. The same goes for books, songs, plays, movies, presentations, workshops, meals, and many other forms of value generator.

Now-to-new work is holistic, responsive and fractal.

Now-to-new work is holistic.
Now-to-new practitioners know that the whole cannot be understood by studying the constituent parts. They also strive to take everything into account, including that which lies beyond the material realm.

Now-to-new work is responsive.
Now-to-new practitioners make plans, but they don’t stick to them. Instead, they are constantly making adjustments in response to emerging events. The plan is simply something that enables them to get to the next plan.

Now-to-new work is fractal.
Each now-to-new move is formed of lesser now-to-new moves, and is part of a greater one.

In the main, people want what they want now, not in some hypothetical future.

Each moment is a new Now. New is not a desired future – it’s a desired present.